CONTENT
Telling a great Stony Brook story not only furthers the mission of our University and spreads an engaging, powerful message about the incredible people, discoveries and opportunities here— it also can create emotional connections, change perception and drive the audience to action.
In keeping with our brand, every story we tell — through the narrative, angle or desired outcome — should embody DARE TO BE… DARE TO
BE BOLD, DARE TO BE INVENTIVE, DARE TO BE MAKING AN IMPACT, etc. You don’t have to
call out the words “DARE TO BE” in your stories, but the spirit and motivation should
always be there.
Use these pages to great engaging content across all platforms.