Evergreen Stony Brook Brand Tenets
The Stony Brook University brand is built on the experience we offer across our campuses, classrooms, research facilities, websites, communications and events. How it is brought to life captures our vision, momentum and passion as a world-class public research university.
OUR PROMISE
To empower Stony Brook’s driven, imaginative community in the relentless pursuit of tomorrow’s big ideas.
OUR POSITION
As society stares down global issues that challenge our health, natural resources,
economy and social well-being, the true champions will be the ambitious learners who
can work across boundaries, find focus and emerge with inventive solutions.
Stony Brook University complements its extraordinary strengths in science, technology,
engineering, math and medicine with a dedication to the humanities and social sciences,
forging graduates ready to inspire our complex, connected world.
OUR ESSENCE
AMBITIOUS
IDEAS.
IMAGINATIVE
SOLUTIONS.
EXCEPTIONAL
LEADERSHIP.
THE CAMPAIGN
Dare to Be is a challenge to reach new heights. To be the change you want to see in the world, and be the person you know you are destined to be.
Stony Brook University gives you the momentum to make your mark on the future and realize your potential.
THE RATIONALE
Dare to Be serves as both a challenge and a call to action, positioning “Be” as the hero.
Dare to Be underscores the idea that SBU is a place where individuals can explore different paths and discover who they want to become.
Dare to Be uses language that reflects the bold, ambitious mindset of the University.
Dare to Be has the flexibility to communicate what students can aspire to, as well as celebrate what the institution has already achieved.
MESSAGING PILLARS
A socially-conscious institution with a global impact.
A well-rounded offering of immersive opportunities.
A community of passionate individuals who are driven to break the mold of the higher education experience.
BRINGING THE BRAND TO LIFE
The Stony Brook brand should permeate every experience and publication we create. That’s why we offer detailed guidance on producing materials that reflect the brand in an appropriate and consistent way.