Methodology

I-Corps provides tools for evidence-based entrepreneurship. Its Lean Launchpad process derives from the experience of a successful Silicon Valley entrepreneur, who realized that:

• Startup companies are not small, young versions of large, established companies.

• Startup companies do not write business plans, they search for business models.

• Startup companies’ founders all engage in that search by:

Formulating hypotheses about a business model

Getting out of the building and listening to prospective customers — performing Customer Discovery

Rejecting falsified hypotheses and formulating and testing new ones to:

Validate a business model

OR

Acknowledge the search has failed and pivot to a different market, set of customer values or product/service