MBA in Marketing
Attend full-time or part-time, in a hybrid format.
The College of Business offers an MBA in Marketing degree offered in a hybrid format.
This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 3-4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.
Applicants with a previous bachelors in business management or business administration qualify for the 36 credit program.
MBA in Marketing at-a-glance
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- 36-48 credits
- Attend full- or part-time
- Attend in a hybrid format
- Classes offered in Fall and Spring semesters as well as 3-week Winter term and two 6-week summer sessions
- Time to completion for full time students is typically 12-18 months
- Applicants with an undergraduate degree in business management may qualify for a 36-credit track program
- No work experience is required
- GMAT optional
36 to 48 credit program
The 36 credit MBA in Marketing track requires 12 three-credit courses. Within the 12 courses, students take 8 required core courses and 3 marketing elective courses and an additional MKT or MBA elective for a total of four 500-level electives. *Students will not have to take the following core courses: MBA 502, 504, 505, 589, or 592.*
The 48-credit MBA in Marketing track curriculum requires 16 three-credit courses. Within the 16 three credit courses, students take 13 required core courses, 2 Marketing electives and an additional MKT or MBA elective for a total of three 500-level electives.
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Application Deadlines
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- SUMMER 2025 (Domestic): March 15, 2025
- FALL 2025 (Domestic): July 15, 2025
- FALL 2025 (International): May 1, 2025
Curriculum - MBA in marketing
Admitted students will take 36 to 48 credits.
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Core Course Requirements * students in the 48 credit track program must take these core classes |
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Core Course Requirements * students in the 48 credit track program must take these core classes Course Title |
Credits |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 502: Finance* |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 503: Data Analysis and Decision Making |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 504: Financial Accounting* |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 505: Marketing* |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 592: Organizational Behavior* |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 506: Leadership, Team Effectiveness and Communications |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 507: Ethics in Management |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 511: Technological Innovations or BUS 510: Biotechnology Enterprises 1: Finance & Operations |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 543: Business Analytics |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 589: Operations Management* |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MKT 565: Consumer Insights |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MKT 567: Integrated Marketing Management |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 512: Business Planning and Strategic Management (Capstone) |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes Elective Courses Students in the 36 credit track are required to take three 500-level MKT program elective courses and an additional MKT or MBA elective for a total of four 500-level electives; students in the 48 credit track are required to take two 500-level MKT program elective courses and an additional MKT or MBA elective for a total of three 500-level electives. |
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Core Course Requirements * students in the 48 credit track program must take these core classes MKT 516: Strategic Brand Management |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MKT 534: Marketing and Society |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MBA 540: Data Mining |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes MKT 569: Digital Marketing |
3 |
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Core Course Requirements * students in the 48 credit track program must take these core classes * students in the 48 credit track program must take these core classes |
