Summer Session

BUS 115: Introduction to Business

Undergraduate 3 credits

The course provides a general framework for students to develop an understanding of how businesses work, how they are managed, and how different business models are applied to existing businesses in today's fast paced business environment. Introduces students to major business topics to form a foundation for understanding the general functional areas of business, the environment businesses operate in, and general principles of management and leadership. The course materials and coverage provides the fundamentals necessary for Business majors and minors understanding of more advanced business topics encountered in upper division Business courses while introducing students from other majors to the importance of business in the development of ideas into products and services and their distribution to customers through markets. As part of the course, students must participate in experiments and/or a library research project.

BUS 215: Intro to Business Statistics

Undergraduate 3 credits

Prerequisite: BUS Major, CME Major, or ISE Major; and MAT 122 or higher.

The application of current statistical methods to problems in the modern business environment. Topics include probability, random variables, sampling techniques, confidence intervals, hypothesis testing, and regression. Students analyze real data sets using standard statistical software, interpret the output, and write extensively about the results.

BUS 220: Intro to Decision Sciences

Undergraduate 3 credits

Prerequisite: BUS Major, MTD, ECO, ISE, or CME major; BUS 215; MAT 122 or higher

SBC: STEM+

Familiarizes students with a variety of quantitative methods applicable in managing both the service and manufacturing sectors. Basic concepts of quantitative modeling are applied and tested in various examples supporting decision making in business settings. Topics include: optimization via linear, integer, and goal programming; simulation; decision and break-even analysis; and forecasting. (Formerly Management Science)

BUS 301: Business Communications

Undergraduate 3 credits

Prerequisite(s): BUS major or Communication and Innovation minor; WRT 102; and U2 standing or highe r

SBC: SPK; WRTD

The purpose of BUS 301 - Business Communications is to provide Stony Brook College of Business undergraduates with a conceptual framework and specific tools for communicating in complex environments and accomplishing strategic academic and professional business goals. This core course provides writing, oral and collaborative skills necessary for future business courses, internships, and professional positions.

BUS 317: Estate & Financial Planning

Undergraduate 3 credits

Prerequisite(s): BUS major or REI minor

The Retirement, Estate, and Financial Planning course is designed for students interested in pursuing careers in Insurance, financial planning and asset management. This course will also be highly beneficial for those wishing to learn how to manage their own financial affairs and how to make wise financial decisions.

BUS 326: Organizational Behavior

Undergraduate 3 credits

Prerequisite: Business major and WRT 102

SBC: DIV

As members of many types of organizations throughout our lives, we are all affected at some time or another by their internal dynamics. These dynamics consist of the behaviors of individuals and students as they work and interact together within the organization. To help us best understand and address these issues, the field of organizational behavior has developed as the study of the behavior of individuals and students in organizations.

BUS 330: Principles of Finance

Undergraduate 3 credits

Prerequisite: BUS, AMS, MTD, ISE, or ECO major. Advisory Prerequisite: ECO 108

The goal of the course is to introduce students to the basic concepts and tools in finance. Upon completion of the course students should understand the role of a financial manager, be able to develop and analyze financial statements of a corporation, recognize the corporation's main sources and uses of funds, and develop understanding of the corporation's capital budgeting process.

BUS 346: Operations Management

Undergraduate 3 credits

Prerequisites: BUS Major or ISE Major: BUS 215 or AMS 102 for non-business majors, and BUS 220.

Analysis and design of service and manufacturing systems. Topics include quality management, product and service design, process selection and capacity planning, design of work systems, inventory management, aggregate planning, material requirements planning, scheduling, waiting line model, just-in-time systems, and supply chain management.

BUS 348: Principles of Marketing

Undergraduate 3 credits

Prerequisite: BUS Major or ISE Major or PSY major admitted to the marketing concentration.

Basic marketing concepts and their applications. Issues include strategy, market segmentation, individual consumer behavior, marketing research, promotion, pricing and international marketing. The emphasis is on analysis of the challenges facing business with respect to all relevant constituencies, including the company in general, managerial colleagues across functional areas, consumers, stockholders, and government. This course may not be taken for credit in addition to BUS 349.

BUS 355: Investment Analysis

Undergraduate 3 credits

Prerequisite(s): BUS, AMS, ECO, MTD, ISE major or REI minor; BUS 330

Investment Analysis helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of practical applications to introduce the topics and techniques used by investors and money managers. Course topics include: the investment environment, securities markets and transactions, finding investment data and information, return and risk, modern portfolio concepts, common stocks, analyzing common stocks, stock valuation, market efficiency and behavioral finance, fixed-income securities, mutual funds and exchange-traded funds.

BUS 356: Financial Analysis with Excel

Undergraduate 3 credits

Prerequisite(s): BUS major or ECO major and BUS 330

The course focuses on issues in finance and investing, computational techniques related to corporate finance and investment decisions will be the core of the course. Using excel this class will explore the financial mathematics of: foreign currency transactions, corporate valuation, capital budgeting, inventory valuation, profit margins, financial modeling, leveraged buyouts, and financial forecasting.

BUS 358: Marketing Research

Undergraduate 3 credits

Prerequisite: BUS major or PSY major admitted to the marketing concentration; U2 standing or higher; BUS 348; BUS 215 for BUS majors, one of the following for PSY majors: AMS 102, ECO 320, POL 201, PSY 201 or SOC 202.

SBC: ESI

Introduces marketing research tools that aid managers in marketing decision-making and how the marketing research process can be used to collect and analyze data and information to solve marketing problems. A strong applied orientation exposes students to marketing research in traditional areas such as market segmentation, product positioning, product design, brand perception, and sales forecasting, as well as emerging areas including customer satisfaction, customer relationship management (CRM), and on-line marketing.

BUS 365: Financial Management

Undergraduate 3 credits

Prerequisite: BUS, AMS, MTD, ISE, or ECO major; BUS 330

SBC: ESI

Financial management techniques and analysis for improving business decision-making will be explored. Topics include: Long and short term financial decisions, debt and equity funding, capital structure, net working capital, inventory management, account receivable management, and how to deal with financial distress related to reorganization and/or liquidation in bankruptcy. The basics of payout policy will be discussed including dividends and stock repurchases. In addition, students will learn how companies finance merger and acquisition decisions, including leveraged buyouts.

BUS 441: Business Strategy

Undergraduate 3 credits

Prerequisite: BUS or ECO or MTD or CME Major; U4 standing

Capstone course that builds on tools and concepts introduced in more specialized business courses and on students' general business knowledge. Includes: methods for analysis of forces driving competition; identification of strengths, weaknesses, opportunities, and threats faced by individual corporations; and practical strategies for enabling new or existing firms to compete successfully within an industry. Case studies and in-class situations challenge students to develop skills in handling multidimensional business problems.

BUS 447: Business Ethics

Undergraduate 3 credits

Prerequisites: BUS Major or ECO, ISE, or MTD Major; WRT 102; U4 standing.

SBC: CER

An introduction to traditional ethical theories and their application to business. A basis for understanding how ethical issues in business arise, and some strategies to control or resolve them, are derived from an examination of the work of philosophers and other writers relating to business ethics. Recent business case studies enable students to develop their own perspectives.

BUS 448: Marketing Strategy

Undergraduate 3 credits

Prerequisite: BUS Major or PSY major admitted to the marketing concentration and U4 Standing; Pre or Co-requisite BUS 358.

A capstone course for students in the Marketing Specialization in which students apply a wide range of marketing principles to address problems different companies face in areas such as channel distribution, pricing, new product development, communication, promotions, strategic marketing alliances, positioning, and target marketing.