Ruobing Li, PhD
Associate Professor
Contact Ruobing
Ruobing teaches courses related to mass communication. Her primary research focuses
on the impact of message features and technological affordances in persuasive communication
and the process of resistance to persuasion. Her work spans multiple domains, including
health communication, environmental communication, science communication, advertising,
and political communication.
Her research has been published in prestigious communication and social science journals, such as Communication Research, Journal of Advertising, Health Communication, Journal of Health Communication, Risk Analysis, American Behavioral Scientist, and PLoS ONE, among others.
Ruobing is also actively involved in funded research projects. She serves as PI on projects funded by Pfizer and the U.S. Department of State, and as co-PI on a project funded by the National Oceanic and Atmospheric Administration. Additionally, her work has been supported by university-wide awards, including a seed grant and a trustee award, for studying vaccine hesitancy and the role of media and communication.