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Data Memes: Automatically Merging Data with Supporting Visuals
A framework for displaying user data as data memes, an artistic visualization of data for increasing engagement
Source: Lukas Blazek, unsplash.com/photos/mcSDtbWXUZU, Unsplash Licence

Background

The information age is upon us and in recent years millions of terabytes of data are generated every day. This growing chunk of data is related to personal lives- information about ourselves and communities and issues that have personal relevance. In efforts to make sense of it, they have turned information into visuals. These visuals are designed to represent opinions and alongside using charts.

Technology

This framework uses what is known about the data and automatically queries web-scale image search engines such as Google Image for a set of images matching the user?s choice. Data memes appeal to masses by embracing mainly basic charts, specifically pie, line and bar charts.

Advantages

General users are indeed more engaged with data when presented in a data meme, as opposed to a conventional chart. Data memes are artistic visuals of data in which data is merged with an image such that the structure of image will support meaning.

Inventors

Klaus Mueller, Professor, Computer Science
Darius Coelho, Student, Computer Science

Licensing Potential

Development partner - Commercial partner - Licensing

Licensing Status

Available for license. Stony Brook seeks to develop and commercialize, by an exclusive or non-exclusive license agreement and/or sponsored research, with a company active in the area.

Licensing Contact

Donna Tumminello, Assistant Director, Intellectual Property Partners, donna.tumminello@stonybrook.edu, 6316324163

Patent Status

Patent application submitted - Provisional patent

Working prototype available for demonstration. - US Provisional Filed

Tech Id

8850