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The Power of Personal Branding
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The Power of Personal Branding
Module Overview
On average, it takes about 7 seconds to make a first impression.* How do you want people to perceive you? Think about what image you want to give off to your employers, peers, family, and professors? The process of developing a “mark” that is created around your name, or your career, starts with gaining an awareness of your career values, interests, and skills.
*Information collected from Forbes
Learning Objectives
- Understand components of what makes up one’s personal brand
- Identify unique skills and qualities in order to showcase yourself to your audience
- Build and maintain a strong online professional presence through LinkedIn
- Strategically promote your brand to others by communicating who you are and what skills you possess through your personal branding statement
Module Activities
- Are you Career Ready? Handout will help identify what skills
- Watch videos: How To Construct the Perfect Elevator Pitch
- Fill out Elevator Pitch handout
- Search a specific occupation on BLS and read about what skills will be applied in the specific industry
- Complete checklist of LinkedIn
- Connect with 5 new people and send them a personalized note
Assessments and Quizzes
- Create a 30 - 90 second pitch video
- Submit screenshot of LinkedIn profile
Estimated Duration
- About 20 to 25 minutes