Melanie Paul Austin

Melanie's research focuses on product efficacy, retail promotions, and mental accounting in the context of consumer behavior. She obtained both an MBA in Marketing and a BS in Business Management from Stony Brook University. Her work has been presented at academic conferences including the Association of Consumer Research Conference (ACR) and the Society of Consumer Psychology Conference (SCP). She is also a member of the adjunct faculty at Baruch College, teaching undergraduate courses in business fundamentals, marketing foundations, and marketing analytics.

Research: Publication:
Block, L., Vallen, B., & Paul Austin, M. (2022). Food waste (mis) takes: The role of (mis) perception and (mis) estimation. Current Opinion in Psychology, 101327.

Teaching: Introduction to Marketing