Jordan Ellis is a lecturer in marketing who brings two decades of professional experience in brand strategy, consumer research and campaign planning to the classroom. His teaching focuses on the decisions that connect a product or service to the people it is intended to reach. He helps students move from a broad creative idea to a defensible strategy grounded in evidence, audience needs and clear objectives.
Before entering higher education, Ellis worked with a fictional regional marketing consultancy and later led brand planning at Example Company. His projects included product launches, customer interviews and the development of communication plans for small organizations. Working with teams that had limited time and resources taught him to value careful listening, practical experimentation and concise presentations.
Ellis designs his courses around realistic briefs. Students conduct exploratory research, identify an audience, develop a positioning statement and present a campaign concept with an evaluation plan. Feedback occurs throughout the semester, so students can revise their thinking rather than treating a final presentation as the first opportunity to test an idea. His classroom welcomes students from different majors and levels of professional experience.
Beyond teaching, Ellis advises the fictional Student Marketing Studio and coordinates illustrative partnerships with community organizations. He is interested in how experiential learning builds confidence, ethical judgment and communication skills. His faculty page emphasizes teaching and professional practice; publications and grant sections are intentionally left empty to demonstrate that a complete profile need not follow a research-focused structure.
Students develop a strategic recommendation in stages: discovery, audience analysis, positioning, creative direction and measurement. Short presentations and written reflections help them connect evidence to choices. Peer review is structured around questions a client would actually ask.
Every project includes a clear scope, a work plan and a discussion of ethical concerns. Students practice explaining uncertainty, sharing credit and responding constructively to feedback. A portfolio reflection at the end of the term documents how their reasoning changed.
Ellis advises students preparing marketing portfolios, internship applications and client presentations. Advising meetings focus on selecting evidence of learning, describing individual contributions to team work and setting realistic professional goals. The fictional Student Marketing Studio welcomes students with interests in writing, design, analytics and community engagement.
An illustrative semester-long partnership gives student teams a chance to prepare communication plans for local organizations. Sample briefs include a neighborhood arts festival, a community garden and an adult education program. Projects are educational demonstrations, not active client engagements.
Guest sessions introduce students to account planning, research, content strategy and project management. Students prepare questions in advance and reflect on the skills that transfer across roles.
The CV contains fictional sample content. The resume link opens a blank reusable template.
Borrowed photograph of Jungsoo Ahn from a public Stony Brook faculty page, used only as a layout placeholder. This photograph does not depict Jordan Ellis. View original portrait source.
