Jordan Ellis

Biography

Jordan Ellis is a lecturer in marketing who brings two decades of professional experience in brand strategy, consumer research and campaign planning to the classroom. His teaching focuses on the decisions that connect a product or service to the people it is intended to reach. He helps students move from a broad creative idea to a defensible strategy grounded in evidence, audience needs and clear objectives.

Before entering higher education, Ellis worked with a fictional regional marketing consultancy and later led brand planning at Example Company. His projects included product launches, customer interviews and the development of communication plans for small organizations. Working with teams that had limited time and resources taught him to value careful listening, practical experimentation and concise presentations.

Ellis designs his courses around realistic briefs. Students conduct exploratory research, identify an audience, develop a positioning statement and present a campaign concept with an evaluation plan. Feedback occurs throughout the semester, so students can revise their thinking rather than treating a final presentation as the first opportunity to test an idea. His classroom welcomes students from different majors and levels of professional experience.

Beyond teaching, Ellis advises the fictional Student Marketing Studio and coordinates illustrative partnerships with community organizations. He is interested in how experiential learning builds confidence, ethical judgment and communication skills. His faculty page emphasizes teaching and professional practice; publications and grant sections are intentionally left empty to demonstrate that a complete profile need not follow a research-focused structure.

Education and training

• MBA, Example University, 2005
• BBA, Marketing, Example College, 2002

Academic and professional experience

• Lecturer in Marketing, Example University, 2020-present.
• Independent brand strategy consultant, 2018-present; illustrative nonprofit and small-business projects.
• Director of Brand Planning, Example Company, 2011-2018.
• Account Strategist, Example Regional Agency, 2005-2011.

Teaching overview and philosophy

Learning by making and revising

Students develop a strategic recommendation in stages: discovery, audience analysis, positioning, creative direction and measurement. Short presentations and written reflections help them connect evidence to choices. Peer review is structured around questions a client would actually ask.

Professional habits

Every project includes a clear scope, a work plan and a discussion of ethical concerns. Students practice explaining uncertainty, sharing credit and responding constructively to feedback. A portfolio reflection at the end of the term documents how their reasoning changed.

Courses taught

• BUS XXX - Principles of Marketing; undergraduate; fall and spring; market analysis and the marketing mix.
• BUS YYY - Brand Strategy; undergraduate; spring; positioning, brand architecture and customer experience.
• BUS ZZZ - Marketing Studio; capstone; fall; team projects based on illustrative client briefs.
• BUS AAA - Consumer Insights; elective; interview design, observation and interpretation.

Advising and mentoring

Ellis advises students preparing marketing portfolios, internship applications and client presentations. Advising meetings focus on selecting evidence of learning, describing individual contributions to team work and setting realistic professional goals. The fictional Student Marketing Studio welcomes students with interests in writing, design, analytics and community engagement.

Professional and university service

• Faculty adviser, fictional Student Marketing Studio, 2021-present.
• Member, illustrative Undergraduate Teaching Committee, 2022-present.
• Coordinator, Example Business Portfolio Showcase, 2024-2026.

Community engagement and outreach

Community Marketing Studio

An illustrative semester-long partnership gives student teams a chance to prepare communication plans for local organizations. Sample briefs include a neighborhood arts festival, a community garden and an adult education program. Projects are educational demonstrations, not active client engagements.

Career conversations

Guest sessions introduce students to account planning, research, content strategy and project management. Students prepare questions in advance and reflect on the skills that transfer across roles.

Honors and awards

• Example Excellence in Experiential Teaching Award, 2025.
• Illustrative Community Partnership Recognition, 2023.

Mailing address

Office hours / appointment availability

Languages

Additional links and documents

Demonstration documents

The CV contains fictional sample content. The resume link opens a blank reusable template.

Portrait credit

Borrowed photograph of Jungsoo Ahn from a public Stony Brook faculty page, used only as a layout placeholder. This photograph does not depict Jordan Ellis. View original portrait source.