Marketing and Recruitment

Elevating graduate program visibility and driving enrollment through targeted digital campaigns, strategic outreach, and compelling prospective-student communications.


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Content and Communications

Email Marketing

163,550
total messages sent (June 2025 – May 2026)
96
ad hoc emails sent (June 2025 – May 2026)
9
new customized email campaigns built for academic programs

News and Articles

15+
articles published in SB News and the SBU Magazine

Newsletters

21
Graduate School newsletter campaigns
52.5%
average open rate

 Website Enhancement

Launch of new ADA-compliant websites across the Graduate School.

4 Graduate School Websites
updated with new ADA-accessible design

Recruitment

MREF – Marketing Recruitment Enrichment Fund

Competitive funding awarded to programs to strengthen recruitment and outreach efforts, including support for student workers, digital marketing campaigns, and targeted recruitment initiatives.

13
programs funded

Digital Ad Campaigns

Paid search and social campaigns run on behalf of graduate programs to reach prospective students.

11
programs on Google Ads
4
programs on Meta
1.45M+
times prospective students saw our ads
1.4M+ on Meta • 38K+ on Google

Workshops and Direct Support

The Graduate School offers a series of workshops and hosts office hours for GPDs, GPCs and graduate program faculty/staff responsible for supporting marketing and recruitment in their program.

6
workshops offered (fall and spring)
48
workshop registrants
60+
office hours sessions held