TYPOGRAPHY GUIDELINES
Questions? Please contact Karen Leibowitz, Art Director: Karen.Leibowitz@stonybrook.edu
PRINT USAGE - PRIMARY FONT 1: Alumni Sans
Alumni Sans is our primary font for display, headlines, subheads and quotes in print.
Alumni Sans is always treated in all caps when used as a display, or headline. When featured in all caps, use it at 72% leading. Subheads and quotes may be done in all caps or in sentence case. When using Alumni Sans in sentence case, feature it at 100% leading.
We use ExtraBold, Bold, SemiBold, Medium, Regular and Light.
*Use Bold for Dare to Be headlines.
Alumni Sans is a free font and must be downloaded onto your computer.
PRINT USAGE - PRIMARY FONT 2: Bitter
Bitter is our primary font for body copy but can also be used for headlines, subheads and quotes when necessary.
Bitter is used in sentence case but occasionally can be used in all caps as a callout or eyebrow. Sentence case text should be at 120% leading. All caps text should be at 105% leading.
We use only Extra Bold, Bold, Semi Bold, Medium, Regular and Light.
Bitter is a free font and must be downloaded onto your computer.
PRINT USAGE - PRIMARY FONT 2: Barlow Semi Condensed
Barlow Semi Condensed can be used for body copy in print, if other primary fonts do not provide the best legibility. Also use for signage and other projects with a long shelf-life.
Headlines in all caps at 90% leading and sentence case for body copy at 120% leading.
We use Bold, Semi Bold, Medium, Regular and Light.
Barlow Semi Condensed is a free font and must be downloaded onto your computer.
PRINT USAGE - SECONDARY FONT 1: Barlow Condensed
Barlow Condensed is our secondary font that can be used for signage and other projects with a long shelf-life.
Headlines in all caps at 90% leading and sentence case for body copy at 120% leading.
We use Bold, Semi Bold, Medium, Regular and Light.
Barlow Condensed is a free font and must be downloaded onto your computer.
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PRINT USAGE - SECONDARY FONT 2: Barlow
Barlow is our secondary font used for body copy, mostly when better legibility is needed. It can also be used for signage and other projects with a long shelf-life.
Headlines in all caps at 90% leading and sentence case for body copy at 120% leading.
We use Bold, Semi Bold, Medium, Regular and Light.
Barlow Semi Condensed is a free font and must be downloaded onto your computer.
PRINT USAGE - Type Usage
Here are a few layout samples on how to treat type for Dare To Be marketing.
As a flexible system, any of these font choices can be mixed but alignment must stay consistent throughout.
Display headlines should always be treated in all-caps.
For all headlines treat the leading at 72% and all body copy at 100%.
WEB USAGE: PRIMARY FONTS
PRIMARY FONT 1 - ALUMNI SANS
Alumni Sans is our primary font for display, headlines, subheads, and any other text that needs emphasis and can be made large enough to be legible for callouts, etc.
Display headlines* are in Alumni Sans Bold. Display headlines should be primarily in all caps. Sentence case can be used for legibility purposes, or when it is necessary to differentiate sections within a category hierarchy.
When featured in all caps, use it at 75% line spacing. When featured in sentence case, use it at 85% line spacing.
Callouts may be done in all caps or in sentence case. When using Alumni Sans in a callout in all caps, feature it at 90% line spacing. When using Alumni sans in a callout in sentence case, feature it at 100% line spacing.
Body text should only be used in Alumni Sans unless it's for special purposes such as an emphasized opening paragraph. If used, body text should be at least 30px with 120% line spacing.
We use Extra Bold, SemiBold, Medium, Regular and Light.
PRIMARY FONT 2 - BITTER
Bitter can be used for headlines, subheads and quotes. It can be used as body copy if large enough — no smaller than 16px and preferably at least 18px.
Bitter is used in sentence case but occasionally can be used in all caps as a headline, callout or eyebrow.
Headlines in all caps should be at 105% line spacing. Headlines in sentence case should be at 115% line spacing.
Body text should be at least 18px and no smaller than 16px, with 165% line spacing.
We use ExtraBold, Bold, SemiBold, Medium, Regular and Light.
PRIMARY FONT 3 - BARLOW SEMI CONDENSED
Barlow Semi Condensed is our secondary font used for headlines and body copy for web.
We use Bold, SemiBold, Medium, Regular and Light.
Barlow Semi Condensed can be used for headlines, subheads, callouts, eyebrows, charts/tables, and body text.
Headlines should be in all caps at 100% leading, and sentence case headlines at 110% line spacing.
Body text should be at least 20 px and no smaller than 18px, with 160% line spacing.
WEB USAGE: SECONDARY FONTS
SECONDARY FONT 1 - BARLOW CONDENSED
Barlow Condensed is our tertiary font that can be used for headlines, subheads, callouts, and eyebrows for all web.
We use Bold, SemiBold, Medium, Regular and Light.
Headlines should be in all caps at 100% line spacing, and sentence case headlines at 110% line spacing.
Body text should be no smaller than 24px with 130% line spacing.
Generally, this would be used for opening paragraphs that are meant to stand out from the regular text.
SECONDARY FONT 2 - BARLOW
Barlow is our tertiary font used for body copy, mostly when more legibility is needed for web.
We use Bold, SemiBold, Medium, Regular and Light.
Barlow can be used for body text, subheads, and for charts/tables.
Body text should preferably be at least 20px and no smaller than 18px, with 150% line spacing.